For many of us in the marketing world, our websites are like a pair of shoes that we don’t want to substitute even if it is exhausted and ripped. Even though our websites are dated or could be delivering more solid, we’re attached to them. We don’t want to spend on a website redesigning. But, face it, you presumably require it. A website revamp is no short task or investment, but it’s one that returns dividends in the long run.
Technical reasons for website revamping
Many of your prospect’s first responses to your company will be based on what they see on your website. If you’re on the barrier about investing in a website revamp, we’ve assembled a list of reasons to pull the trigger on a website revamp.
Create a Better User Experience
User experience (UX) is a more modern discipline of design that’s become frequently crucial in web designing. It deals with the spontaneous experience a visitor has when traveling through your website and how it aligns with their purposes. A site that is tough to navigate has delayed load times, or is undesirably complex can leave a bad taste in your visitor’s mouth, and cost you worthwhile leads.
Website Doesn’t Work
Have you ever been to a site that was practically impossible to use? You wait endlessly for it to load only to be shown with broken links, outdated offers, and a layout that isn’t optimized for a modern-day browser? Not only is it frustrating, but it also makes you less prone to view that website as being legitimate. Your website might not be at this level of collapse, but sections of your site may be dated and in need of a tune-up.
Website Isn’t Mobile Responsive
Prevailing in today’s multi-screen culture, you want to make your website provide this behavior. Plain and pure, if your website isn’t mobile-optimized, possibilities are you’ll miss out on important leads and even customers. People want to be handy to get the information when and where they want it and if your website design can’t pass it to them, they’ll look away.
Outdated Third-Party Tools on Your Site
Most websites today emphasize third-party tools that give us the strength to add new functionality to our sites. Some of the common tools include eCommerce plugins, exit-intent popups, and scripts to embed social media feeds. While these tools add advantage to your site, over time they can become antiquated for today’s measures and end up doing more harm than good.
Marketing reasons for website revamping
Your website is a pivotal player in your sales team. It works throughout the clock to create a positive response for visitors and deliver current prospects the requisite information they demand.
Re-align Your Website with Your Marketing Goals
As your company expands and evolves it’s not surprising for your sales and marketing goals to also grow. Keeping your web designing aligned with those intentions can be a difficult task, but it’s an indispensable piece of digital marketing accomplishment. Try evaluating your site quarterly to make sure it’s working towards your particular goals. If not, it’s time to create remarkable updates.
Your Branding is Outdated
Alike to your marketing goals, your company’s branding demands to be compatible with your website. If you’ve recently encountered a rebrand, you’ll want to refresh your site to reflect these modifications. When updating your site keep in remembrance a rebrand isn’t just about your logo or shades, it also involves the content and vocabulary used on your site. You don’t want people to arrive on a page and think it doesn’t look or sound like it came from the very same company.
Convert More Leads
Conceivably the appearance of your website is fine, but your website is still not persuading prospects into contacts or customers. If this is the case, think visiting your landing pages and calls-to-action (CTA), or conversion paths in common, to see where they are coming short. Possibly your landing pages are too complex. The language used in your CTAs is unclear, or people simply can’t get one when they lack it.
A well-designed website is one of the most powerful marketing tools you have at your end. Make the most of it by having it updated and simple to use. If you can associate to a few of these points it might be time to spend on a website revamp. Skyhidev the top web designing company in Toronto can assist you with a website revamp. Feel free to contact us.