Web Design trends are responses to technological and cultural transformations. Product creators pursue these trends for a purpose. They incorporate brand-new design trends into a product’s design to make the product look good and pleasing to the target audience, and this constitutes a solid competing advantage. But the dilemma with the trends is that they evolve and go, and it can be troublesome to know which trend to accompany. An inaccurate decision can create a lot of difficulties. Just assume that you’ve put a lot of time and effort into consolidating a special style into your brand guidelines, only to discover that this style is now out-of-date. In this article, we have summarized the top 12 most compelling design trends that will dominate in 2020 and ahead.

The following are the web design trends for 2020. These designs can ensure a clear and uncluttered website, while yet being rich with content and visuals. And above all, these fascinating trends can help you to create a website that’s well in style.


Ultra minimalism controlled product design for a prolonged time. Designers attempted to reduce all visual features and leave only basic objects such as key content and practical elements. As an outcome, they created products that used artificial amounts of white space and nearly no color. Web development trends with ultra minimalism made all interfaces resemble alike.

Users got tired of conventional designs, and designers commenced to explore with various visual styles. One special style that exposed itself in the spotlight was gradients. In 2018 and 2019, gradients started to substitute the even colors. Gradients add some acumen in flat layouts and make them more visually appealing making it one among the web design trends. Both product teams and stakeholders prefer gradients because branding colors could be utilized to generate them.

Gradients are a resourceful tool that can be used in various circumstances such as a background for content, as color filters over the images or representations, or as an emphasis for functional elements.

Abstract representations

It’s a well-known fact that using a fashion illustration style is an attractive way to get a brand stand out. Original illustrations are part of a commodity or brand DNA. Rivals can mimic your color scheme or typography, but not your painting style.

Digital illustrations have caught the center stage over the earlier few years in web development trends. In 2019 we witnessed a growth of illustrations. All huge companies added illustrations in their visual expression. But lately, it has become obvious that illustrations don’t have the very eye-catching power that they did previously. With various illustration styles throughout, it becomes difficult for users to meet a particular style to a specific group. 

In an endeavor to make illustrations more efficient, designers rose to include more complex illustrations styles, and this style is expected to dominate in 2020.

Bold fonts

If you attend the websites of industry masters, you might see that the headline, not description, is the first thing that takes your consciousness. Hero headlines aren’t a brand-new trend at all. But the fascinating thing is the way those headers are designed. Have you seen that many of those headlines are designed with large bold fonts? Heavy fonts put more extra visual importance to the message and direct the user to where they should see first. From an appreciative point of view, bold fonts also provide designs a fresh and contemporaneous feel in web development trends.

With the release of Apple iOS 13, bold headlines fit an integral part of iOS apps. If we estimate this design arrangement in terms of usability, it will be apparent that heavy fonts are excellent for creating contrast (which changes text readability) and visual authority of elements (which improves content understanding). That’s why bold fonts are so widespread amidst mobile designers.

At the same time, when practicing any heavy or bold font, it’s necessary not to overuse it. Here are some things that you need to take into reckoning: Bold typography can be a little strange when there’s a lot of it to see. If everything is bold, then it means nothing is bold. That’s why you should seek to use these bold fonts only for short sections of text or like headers/subheaders. Don’t forget about the difference, a heavy font will have more influence when contrasted against a disengaged background.

Emotional design

Design is intelligence and communication. When we think about communication, we usually think about passing and getting knowledge. But there is one perspective of communication that can quickly be missed. That is emotions. For a long time, product companies were concentrated on creating elevated usability. But today, the focus on web design trends has turned towards great usability and the best emotional influence. Companies are swiftly moving from vague design towards a design that has a sensitive impact. Designers have several tools in their toolbox that empowers them to create more emotional communications.

Dark UI

You may have remarked that some of the biggest companies are adding light and dark tones to their products. A dark mode is a low-light user interface that represents mostly dark coverings. Including the dual-colored design, a trend has two important advantages to user experience: dark themes help to lessen eye strain by regulating the brightness of the screen to prevailing lighting conditions, and they maintain the battery power of mobile devices by decreasing the application of light pixels.

If you’re running on dark theme design, be sure to review Material Design guidelines that include practical advice on how to design a dark theme for your product.

Better Personalization

The philosophy of “one-size-fits-all” does not go for 2019 users. Brands are inquiring for ways to fine-tune the user involvement as meticulously as possible, and a personalized encounter has instantly jumped from a “nice-to-have” to a “must-have” concept in web design trends. With the growth of machine learning and artificial intelligence, it’s becoming much more relaxed to make the user experience further individual.

Design Systems

Advanced product design is all regarding the two factors speed and quality. Product teams should go fast without losing the quality along the way. Taking into the record the fact that a particular product usually should be released on multiple platforms, it can be difficult to achieve this object. Design systems are the solution to the scaling needs of the product team. 

In 2019, more teams are beginning to combine a systematic strategy to design. While design systems are not a web design trend, they have a meaningful influence on web design. Thanks to design systems, product teams can decrease repetitive work and, even more important, obtain uniformity across all platforms they design for.


Some of the trends you see in this article will be close to you, and some might be new. But don’t hurry to achieve all those trends in your products. 

No matter how effective the trends seem to be, it’s important to recognize the purpose of the designer. It should always stay the same. Help users accomplish their goals by formulating more usable products. That’s why style should never trump usability. It’s important to assess every trend and complete only solutions that produce a better user experience for your users.

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