App Store Optimization (ASO) is the process of developing app perceptibility within the app stores and improving app conversion rates. The main app stores are App Store for iOS and Google Play for Android. In extension to ranking great in the app store search results, ASO also concentrates on click-through rate (CTR). This indicates you have to persuade people to click into your app store listing once people discover it. You can prepare so by optimizing your App Name, App Icon, App Screenshots, App Title, and App Rating.

What is the contrast between ASO and SEO?

ASO is often related to app store SEO (Search Engine Optimization). Both methods share connections like keyword optimization, backlinking, and conversion optimization. However, the chief distinctions between App Store Optimization and Search Engine Optimization are the ranking constituents. Also, ASO is employed for mobile apps whereas SEO denotes for websites.

SEO determinants for a web browser, like Google Search, connect more than 200 features and the list continues growing. The list of ranking parts for ASO is much more diminutive. However, many people are yet doubtful.

Why App Store Optimization is required for app growth

More than 5 million apps are ready to download from the App Store. Your app is likely suffering a lot of tough opposition. The terminal purpose of App Store Optimization is to enhance downloads and the whole of loyal users. The first step of maximizing your downloads is to secure your app quickly discoverable by discerning users. But whence can you arrange that?

How do users discover and download mobile apps?

People are frequently hunting for particular apps in app stores similar to Google Play Store and Apple App Store. A huge 70% of mobile users employ search to discover new apps. Moreover, 65% of all downloads happen immediately after a search. Clearly, app store search is the usual common practice for discovering different apps.

How does App Store Optimization work?

Once your app is finished and you are close to the basics of app marketing, you have to choose where to advertise your app or mobile game. Most developers want App Store for iOS and Google Play Store for Android. You may be printed on both if you pick to develop your app for both operating systems.

Let’s get a peek at the two major app stores in more detail.

App Store Optimization for Google Play vs. App Store

Both of the stores have the same goal: they provide a stage for users to watch for apps or games and download them. This does not suggest, however, that they work identically. Now let us go covering the story, the principal variations, and the algorithms of the two stores.

History of Mobile Apps

With the regular usage of mobile phones, the app industry commenced booming. In this method, the Apple App Store observed an increase in the number of apps from 800 following its introduction in 2008 to 2.2 million in 2019 (Source Business of Apps ). Furthermore, the number of apps obtainable on Google Play has reached 3,6 million in March 2018. It is clear that the competition in the business is powerful. This is heading up to the next spot:

If you want to grow your mobile business, you want to be quick and agile when it proceeds to App Store Optimization.

Mobile App Trends in 2020

Apps with huge crash rates and occasional app updates are supposed low quality and consequently have lower rankings. Buggy, below quality, or scammy apps are also subjected to expulsion from the app stores. As more people develop mobile apps and games, Google and Apple become more judicious with the ones they concede to be published in their app stores.

Constantly updated apps that people use likewise often are compensated and resemble higher in the app store search outcomes.

Fundamental discrepancies between App Store and Google Play

One of the main distinctions between the App Store and Google Play includes the publishing features.

Both Apple and Google have completed an app review means to ensure that they have high-quality apps in their properties. However, Apple’s evaluation process tends to take higher than Google’s. You should always take into statement a 3-day buffer when you’re delivering a new app or update. Once your app is accepted it will be live in App Store and Google Play within 24 hours.

Although keywords are required for ASO in both stores, they are assessed separately. The indexing method for Google Play works likewise to that of Google Searches. This suggests Google considers all textual elements when indexing keywords to your app. You’ll also want to duplicate keywords 3-5 times across all fields to rank for them.

The Apple App Store, on the opposite hand, presents a particular field for your keywords. In some instances, it even makes them from your competitors and category name. In opposition to Google Play, you should not copy keywords over any fields for iOS apps.


App Store Optimization is a necessity and an essential part of your marketing policy. Winning at App Store Optimization isn’t only regarding finding the best keywords. App Store Optimization is an open-ended process. More downloads lead to added visibility – more visibility commences to more downloads. App Store Optimization tools such as App Radar can assist you in every level of the journey. Skyhidev is an app development company in Toronto where you will be assisted by expert developers throughout the development process.